FCA Wins Five Automotive Loyalty Awards at the Norther American International Auto Show


It’s awards season and FCA is counting its accolades. Trust us when we say that these are not awards we take lightly. Granted, there were no red-carpet controversies, inspiring acceptance speeches, or glitz and glamour you expect when you see the Golden Globes or Oscars. But we are still proud of the wins that FCA did take home.


Jeep was recognized for the second year in a row as being the make with the highest conquest performance. Cool; but what does that actually mean? Basically, it was the brand that saw the most customers change over from another brand. Consumers who were previously driving Honda or Toyota SUVs made the switch most often to a Jeep brand. That is a huge win for Jeep, which offers a wide variety of models all designed for various lifestyles and functions.


In addition to this big win at a brand level, FCA also walked away with a number of awards specific to the different models they produce.





For the ninth time, Jeep Grand Cherokee was awarded the Automotive Loyalty Award for having the highest model loyalty in the non-luxury, mid-size SUV segment. As the model celebrates its 25th anniversary in production, it continues to be one of the highest-selling and performing SUVs on the market. There are plans to expand the Grand Cherokee lineup in 2018 with the introduction of the new Trackhawk model, making it the most powerful and fastest SUV on the road.





For the second consecutive year, Jeep Wrangler was awarded the highest loyalty in the non-luxury, compact SUV segment. With the addition of the new 2018 Jeep Wrangler JK with standard features like an eight-speaker audio system and an optional Premium Alpine Audio Package, the world’s most recognizable vehicle continues to outperform the competition. The new Wrangler JK offers unmatched off-roading capability with unparalleled four-wheel drive. For more than seven decades, the Jeep Wrangler has proven to the world why it is the king of the mountain, and its newest lineup will be no different.


RAM 1500



If there is one thing that can be said for RAM trucks it is their longevity. Like no other pickup on the road, the 1500 has the highest percentage of pickups on the road. The many reasons for this include the numerous segment-exclusive and class-leading features in areas most important to truck buyers. Awarded the highest model loyalty in the non-luxury, full-size, half-ton pickup segment for the second consecutive year, you really don’t have to look too far to see why it is one of the best trucks on the road.





Over the years, Dodge Challenger has continued to push the limits of power, and in 2018 it is more powerful than ever. Awarded the highest model loyalty in a non-luxury, mid-size sport segment for the sixth time since the Automotive Loyalty Awards began, the Challenger proves that it is one muscle car that can take on the competition with ease.


There has never been a better time to consider purchasing one of the best vehicles on the road. Larry H. Miller Chrysler Jeep Dodge Ram Bountiful is now, more than ever, ready to provide the best possible experience when looking at one of our awarding-winning vehicles. We are proud to be part of the FCA family and hope that you will come and join the best brands in the market today. Just ask an owner.

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